Universal Art Group: Müller & Schindler Impresses at BIBF 2024

Fairs & Events / June 26, 2024

We are pleased to report on our successful participation at the Beijing International Book Fair (BIBF 2024), which took place from June 19 to 23, 2024, at the China National Convention Center (CNCC).

Successful Debut at BIBF 2024

After a long hiatus due to the pandemic, this was our first fair appearance in Beijing at the BIBF, and it was a great success.

“It was a fantastic experience to finally be present at the BIBF in Beijing after the pandemic. The immense interest in our facsimile editions and the positive feedback from visitors and media representatives have far exceeded our expectations.”
Alexander Wilhelm, VP International Marketing & Business Development

Enthusiasm for Facsimile Editions at BIBF 2024

Our booth E1.A03 in the German Pavilion was a popular destination for fair visitors interested in our high-quality facsimile editions. The interest in our products was overwhelming, and we had numerous engaging conversations with literature and art enthusiasts.

Verlag Müller und Schindler auf der BIBF 2024 ★ Universal Art Group

Media Attention and New Business Relationships in Asia

We were particularly delighted that our booth attracted not only visitors but also significant media attention. We were interviewed by both radio stations and television crews who reported on our unique facsimile editions. It was a great honour to present our works to such a broad audience and to witness the enthusiasm of the visitors. On Plants and Animals - a Medical Manuscript from the Middle Ages, one of our latest facsimile editions, was very well received and aroused great interest among many visitors.

We would like to extend our heartfelt thanks to everyone who visited our booth, and we are already looking forward to the next fair. The BIBF 2024 was a wonderful opportunity to strengthen our presence in the Asian market and to establish new business relationships.