Successful Presence of the Universal Art Group in Saudi Arabia
We look back with great pleasure on our third successful participation at the Riyadh International Book Fair (RIBF), held from 26 September to 5 October 2024. The intensive 12-hour days were enriched by the strong interest and cultural curiosity of the Saudi audience, who demonstrated a deep knowledge of our European heritage and enthusiastically shared insights into their own culture.
Culture Connects: Exchange Between Saudi Arabia and Europe
Our time in Saudi Arabia was so successful that we are literally returning with empty suitcases: our valuable facsimile editions and entire range of merchandise were virtually swept from our hands. It was inspiring to see how warmly our editions were received and to witness the strong interest in a mutual exchange of cultural heritage.
